A company DNA is all about empowering skin care professionals to deliver the very best results for their clients. It’s almost impossible to imagine them doing that without the some degree looking at nutrition. Having seen the results of our own trials and in combination as well was the feedback from customers today. I’m left in absolutely no doubt that if I could do just one thing for my skin, it would be oral skincare. The results we are seeing are just so dramatic. Frankly, they’re more dramatic than anything I’ve seen with topical skincare alone. Of course our advice remains that for the very best results, Skin care professionals should recommend a good combination of oral and topical skincare. Many people question the need for supplementation. They say I eat a good diet, surely that’s good enough. Sadly in today’s world with the pressure of modern life in combination with modern industrial farming, it’s pretty much impossible to get the levels of nutrients you need to make significant changes to your skin, especially from diet alone. One of the things that distinguishes us is the level of clinical trials that we conduct. If we look at products like Accumax, for example. It took us four years to bring that product to market and still we test and trial and retrial. It’s not just about proving safety and efficacy. We’re always challenging ourselves to look at further developments and improvements. It’s about being restless. It’s something I really encourage in the team. Basically to keep learning, improving and pushing ourselves so that we’re able to provide better client outcomes in the future. For the team, it’s very exciting to get the trial results analyzed and reveal what’s going on beneath the surface. Just recently. We completed the trial with our Skin Complete, it showed dramatic dramatic changes to skin integrity. Important parameters like elasticity, moisture levels, the amount of moisture lost through the skin and so on… These parameters all had dramatic improvements in just 12 weeks. The quality of our ingredients and manufacturing processes, our partnerships all work together to provide a nutritional supplementation program that not only encourages healthy skin, but also helps support a sustainable future. That’s something I’m very passionate about and the firm believe it that in life you get what you pay for. We won’t compromise in ingredient quality or quantity. If we did we just would not get the results. So what makes the Advanced Nutrition Programme different in many reasons? Talk about the level of clinical trials and clinical studies that we do with the products. The example would be the double-blind placebo-controlled trials through various universities. How we practice what we preach by contacting our own internal trials for how innovation runs through everything we do. How our obsession with quality drives us to use sustainably sourced ingredients. When me and other manufacturers have chosen to compromise to deliver lower costs. It’s all about efficacy. We need to make sure that when we put a product on the market, it’s going to deliver what we wanted to. And for me the best thing, well, it’s simply about the real life stories. They start to describe how you’ve managed to change their lives with real effective skincare. And for me that’s a very big driving factor, what makes me onto it every morning. It shows me that we’re not just doing something different. We’re doing something absolutely extraordinary.